Workshop Sales Representative – New York & New Jersey

About the role

As a Workshop Sales Representative for Bosch Mobility Aftermarket, you will be the primary point of contact for automotive workshops across the New York and New Jersey area. You will promote the full Bosch product portfolio, build workshop loyalty, and drive sales of parts, diagnostic equipment, and digital services.

Key responsibilities

• Increase participation in the eXtra loyalty program and ensure regular follow‑up.
• Promote Workshop Order Manager (WOM) and manage country‑specific rollouts.
• Acquire workshops for concept modules and provide ongoing support and maintenance.
• Encourage workshop attendance in training programs and collect feedback for improvement.
• Sell Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC) and Vehicle Check Apps (VCA).
• Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
• Promote Bosch Car Service (BCS) offerings and consult on full‑service concept requirements.
• Drive cross‑selling of Workshop Test Equipment (WTE) and monitor equipment usage.

Required profile

• 3‑5 years of proven sales experience in the automotive aftermarket or a related field.
• Strong presentation, negotiation and relationship‑building abilities.
• Ability to engage with workshop managers, technicians and other stakeholders.
• Consultative sales approach with a focus on identifying customer needs.

Required skills

• Proficiency with Bosch C4C CRM system.
• Experience using Power BI (PBI) applications.
• Familiarity with myBCS digital rollout tools.