Vice President, Health & Wellness

About the role

BODEN, an award‑winning independent communications powerhouse, is seeking a Vice President, Health & Wellness to lead sizable client relationships and integrated communications strategies. The role combines senior strategic counsel with cultural impact, mentoring teams and driving business growth.

Key responsibilities

• Develop and lead earned‑first communications campaigns that position a global health and wellness brand at the center of culture, conversation, and innovation.
• Oversee media strategy across health, wellness, lifestyle, and consumer media landscapes.
• Drive culturally relevant storytelling initiatives and partnerships, including collaborations with top Hispanic talent, creators, athletes, and cultural influencers.
• Create health & wellness moments that generate earned media, social engagement, and consumer relevance.
• Serve as senior strategic advisor and day‑to‑day client lead, partnering closely with executive leadership and cross‑functional agency teams.
• Oversee the development of award‑winning earned media, influencer, and integrated communications strategies, activations, and tentpole campaigns.
• Ensure seamless execution of client programming, campaigns, partnerships, and activations while providing senior strategic counsel.

Required profile

• Deep understanding of the evolving health & wellness landscape, including consumer health trends, preventative wellness, lifestyle medicine, and culturally relevant storytelling.
• Strong media relationships across health, wellness, lifestyle, sports, entertainment, and business press.
• Experience leading celebrity, influencer, or talent partnerships.
• Passion for health‑focused storytelling and communicating to Hispanic audiences.
• Ability to translate cultural insights and consumer behaviors into earned‑first campaign platforms.
• Executive presence with exceptional communication and presentation skills.

Required skills