Vice President, Demand & Growth Marketing

About the role

Are you energized by unifying enterprise B2B demand generation and direct‑to‑user B2C growth into a single, measurable strategy? In this role you will build and scale a global demand and growth organization for Elsevier Health, connecting healthcare professionals, students, institutions and health systems worldwide.

Key responsibilities

• Partner with Product Marketing VPs to develop cohesive B2B and B2C strategies aligned with commercial goals.
• Own the integrated demand generation strategy, setting targets, channel mix and budget allocation for both B2B pipeline and B2C acquisition.
• Lead a combined paid media team, leveraging shared channel infrastructure and new measurement approaches.
• Build and own a cross‑motion attribution model in partnership with Marketing Intelligence, Customer Experience, Events and Finance.
• Set acquisition strategies for B2C products such as Osmosis, ClinicalKey AI and Complete Anatomy.

Required profile

• 12+ years of growth or demand generation experience, including 4+ years in senior leadership with pipeline or revenue responsibility.
• Proven track record building and scaling demand generation in complex B2B / B2C environments.
• Strong analytical instincts, comfortable owning numbers and diagnosing pipeline issues.
• People leadership experience building high‑performing analytical and strategic marketing teams.

Required skills

• Performance marketing channels: paid search, paid social, programmatic, affiliate and lifecycle/CRM.
• AI‑powered marketing tools and personalization platforms.
• CRM systems (Salesforce).
• Marketing automation platforms (Braze, Marketo, HubSpot).
• Attribution and business intelligence platforms.

What we offer

• Competitive base salary ranging from $156,700 to $349,000 plus annual incentive bonus.
• Flexible working hours and hybrid work options.
• Well‑being initiatives, shared parental leave, study assistance and sabbaticals.
• Opportunities to shape a global health‑focused marketing organization.