Sr. Director, Commercial Strategy

About the role

Cedar is seeking a Sr. Director, Commercial Strategy to shape how its healthcare‑focused products are launched, commercialized, and scaled. The role sits within the Commercial Strategy & GTM team and works closely with Product, Sales, Marketing, Finance, and Delivery to translate product vision into market‑ready solutions.

Key responsibilities

• Define target segments, buyer personas, qualification criteria, and launch sequencing.
• Partner with product and commercial teams to ensure launch plans align with product readiness and market opportunity.
• Craft buyer‑facing narratives, pitch strategies, ROI stories, and objection‑handling guides.
• Own launch planning for priority products, including pilot, beta, limited release, and broader rollout motions.
• Create sales playbooks, launch briefs, qualification guidance, and internal FAQs.
• Establish feedback loops from sales, client management, and customers to inform product iteration and messaging.

Required profile

• Proven experience at the intersection of product, sales, and marketing in a B2B environment.
• Ability to simplify complex product capabilities into clear commercial narratives.
• Strong collaboration skills with cross‑functional teams such as Product, Sales Enablement, and Finance.
• Track record of building repeatable launch motions and guiding field teams.

Required skills

• Strategic GTM planning
• Commercial readiness assessment
• Pitch development and storytelling
• Launch execution and scaling