Spirits New Business Development Specialist (Orange County)

About the role

We are looking for a Spirits New Business Development Specialist to drive volume, share and profit growth for our multi‑unit accounts in Orange County. The role will manage relationships with key buyers, collaborate with trade development, field sales and division managers, and execute brand and promotional strategies.

Key responsibilities

• Maintain and grow key accounts by communicating marketing plans, presenting new products and conducting regular business reviews.
• Develop annual account plans that align brand and consumer strategies and meet volume, profit, distribution and merchandising goals.
• Educate account staff on priority brands through training seminars and category insights.
• Manage and evaluate promotional spend, adjust actions to improve performance, and prepare account‑specific presentations.
• Gather and share market competitive information, monitor pricing schedules and product programming.
• Coordinate supplier surveys, plan routes, conduct surveys and follow‑up with sales representatives.
• Create and deploy point‑of‑sale materials, signage, wine and cocktail lists using BBG digital capabilities.
• Support event‑marketing initiatives by organizing and executing brand events and promotions.

Required profile

• Proven experience in sales or business development within the spirits, beverage or related consumer goods sector.
• Strong relationship‑building skills with multi‑unit account buyers and influencers.
• Ability to analyze promotional performance and adjust strategies accordingly.
• Excellent communication and presentation abilities.
• Detail‑oriented with strong organizational skills for managing surveys and merchandising projects.

Required skills

• Knowledge of point‑of‑sale (POS) creation and brand merchandising.
• Familiarity with market competitive analysis and pricing review.
• Experience using digital tools for creating signage and promotional materials.