Social Media Manager – North America

About the role

The Social Media Manager – North America will lead the development, execution, and optimisation of Chiquita’s social media strategy across the United States and Canada. This senior individual‑contributor role is responsible for building an always‑on presence that translates the brand’s cultural equity into follower growth, engagement and measurable business impact.

Key responsibilities

• Lead end‑to‑end social media strategy for the U.S. and Canada, including content planning, channel management and performance reporting.
• Develop and maintain an always‑on content calendar with consistent publishing cadence.
• Create recurring content franchises such as Reels series, carousel programs and UGC features.
• Execute platform‑specific strategies, optimising Reels, Stories and TikTok content for reach, engagement and conversion.
• Run a TikTok‑first workflow, identifying trends and deploying content within 24–48 hours.
• Activate Instagram Stories daily using interactive tools (polls, Q&A, UGC reshares).
• Align social content with brand platforms and culturally relevant storytelling for Gen Z and Millennials.
• Oversee agency partners, managing briefs, approvals and performance accountability.
• Build and manage a micro‑influencer network (10–15 creators, 10K–100K followers).
• Monitor, analyse and report on key performance metrics, translating insights into actionable strategies.
• Conduct social listening and competitive analysis to identify trends and opportunities.
• Integrate social efforts with paid media, shopper marketing, experiential campaigns and broader marketing initiatives.
• Manage social media budget, ensuring ROI for agency, influencer and production spend.
• Drive innovation through test‑and‑learn initiatives and social commerce activations (Instagram Shopping, TikTok Shop).
• Present performance reviews, insights and strategic recommendations to senior leadership.

Required profile

• Senior individual‑contributor with strategic thinking and platform‑native creativity.
• Strong data acumen and passion for social culture and storytelling.
• Ability to lead through agency and influencer partners.
• Solid brand‑marketing foundation and familiarity with trade marketing.
• Willingness to support broader marketing initiatives.

Required skills

• Instagram
• TikTok
• Social media analytics
• Influencer management
• Social listening
• Social commerce (Instagram Shopping, TikTok Shop)