Social Media Manager

About the role

HighKey builds social media and branding for medical aesthetics, plastic surgery, and wellness clinics. As a Social Media Manager you will own client accounts end‑to‑end, leading strategy, client communication and growth.

Key responsibilities

• Manage 8‑10 client accounts as the main point of contact, leading strategy calls and setting content direction.
• Develop content strategy across TikTok, Instagram, YouTube Shorts and Facebook, write hooks and scripts, create shot lists and direct filming sessions.
• Hand off footage to editors, manage content through publishing, and track deliverables in Basecamp.
• Analyze weekly analytics, adjust tactics, and train/lead a Social Media Assistant.
• Identify retention risks early and flag potential complaints.

Required profile

• Proactive ownership mindset, fast response, and comfort with direct feedback.
• Ability to lead client calls and present as an expert.
• Comfort with new tools and systems without resistance.

Required skills

• TikTok, Instagram, YouTube Shorts, Facebook content creation.
• Basecamp, Notion, Hootsuite, Frame.io, Hubstaff for project and time tracking.
• Use of AI tools such as ChatGPT and Claude for scripting and ideation.

What we offer

• Hourly pay $22.50‑$27.50 with performance‑based upside.
• Paid time off that scales with level.
• Monthly health and wellness stipend.
• Quarterly performance bonuses for Mid‑Level and above.
• Clear career ladder from Starter to Senior with promotions based on quality and ownership.