Social Media Coordinator

About the role

The Social Media Coordinator will join the Dallas Mavericks content team to ideate, create, publish, and track engaging social media content across official and auxiliary accounts. Reporting to the Senior Social Media Manager, the role supports coverage of games, events, sponsorships, and influencer initiatives.

Key responsibilities

• Assist in managing, publishing, and creating content for Mavericks’ social platforms.
• Serve as community manager, developing innovative ways to grow and engage audiences.
• Build and maintain content calendars for all social channels.
• Collaborate with Sponsorship to execute and track content requirements.
• Lead reporting on posts and campaigns, surfacing insights and learnings.
• Stay current on social media trends and integrate new opportunities.
• Identify, recruit, and manage influencer relationships to amplify the brand.
• Provide onsite coverage for home games, select away games, and other team events, producing brand‑aligned content.

Required profile

• 2‑3 years of experience in a similar role within the sports industry.
• Strong understanding of current and emerging social platforms and trends.
• Excellent storytelling, attention to detail, and organizational skills.
• Ability to work autonomously and coordinate across departments.
• Willingness to work nights, weekends, holidays, and all 82 games.
• Vaccinated as per team policy.

Required skills

• Proficiency with Adobe Creative Suite.
• Experience using social media measurement tools.