Social Media & Community Manager (Food & Bev/Comedy)

About the role

Our client, a leading global CPG organization, is looking for a Social Media & Community Manager to shape how its food & beverage and comedy brands engage with audiences in real time. You will own the day‑to‑day community strategy, ensuring the brand voice is human, responsive, and culturally relevant.

Key responsibilities

• Design and execute cross‑platform community engagement strategies aligned with audience behavior and brand goals.
• Lead proactive and reactive interactions across comments, DMs, mentions, and cultural conversations.
• Identify real‑time opportunities and build scalable frameworks for UGC, participation, and advocacy.
• Drive fan‑engagement initiatives such as surprise‑and‑delight, gifting, sampling, and product seeding.
• Develop and maintain editorial guidelines, tone of voice, and moderation standards.
• Monitor sentiment, trends, and cultural signals; translate insights into rapid‑response tactics.
• Manage risk by triaging sensitive interactions and executing escalation protocols with PR, Legal, and Customer Care.
• Track KPIs (engagement quality, sentiment, response time) and contribute to performance reporting.

Required profile

• 4‑6 years of experience in community management, social engagement, or audience strategy.
• Proven success managing high‑volume brand social presences and moderation.
• Experience executing gifting, seeding, and advocacy programs.
• Strong fluency across major and emerging social platforms (TikTok, Instagram, X, YouTube, etc.).
• Exceptional written communication skills.

Required skills

• TikTok
• Instagram
• X (formerly Twitter)
• YouTube