Social & Brand Strategist – Remote

About the role

Weedmaps is looking for a Social & Brand Strategist to shape our social, editorial, and audience‑engagement strategy. This remote senior position sits at the crossroads of culture, audience insight, social behavior, creative strategy, and editorial programming.

Key responsibilities

• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
• Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
• Translate audience insight into actionable strategic recommendations and creative briefs.
• Partner with Creative Leadership to turn strategic insights into campaign platforms.
• Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
• Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive ecosystem.
• Analyze audience engagement and content performance to identify repeatable frameworks and scalable creative systems.
• Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

Required profile

• 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
• Experience developing platform‑native content strategies.
• Strong understanding of creator ecosystems, internet culture, and audience behavior.
• Proven track record developing audience‑driven creative briefs and campaigns.
• Bonus: strong editorial instincts, exceptional presentation skills, deep knowledge of cannabis culture, and experience in highly collaborative cross‑functional environments.

Required skills

What we offer

• Base salary range $115,000 – $135,000 per year plus a competitive bonus.
• Comprehensive health benefits (medical, dental, vision) with 100% employer‑paid premiums for employees.
• 401(k) plan with up to 3.5% employer match.
• Life, AD&D, disability, critical illness, accident, pet, and supplemental voluntary insurance options.
• HSA contribution, flexible spending accounts, student loan repayment/529 contributions.
• Paid time off, sick leave, company holidays, parental leave, and a year‑end shutdown.