SEO Technical Specialist

About the role

The SEO Technical Specialist joins Macy’s in‑house SEO team to drive strategic technical SEO initiatives across multiple business units. You will work closely with product, engineering, and design teams to ensure the e‑commerce platform is optimized for search visibility and performance.

Key responsibilities

• Conduct comprehensive technical SEO audits covering crawling, indexing, rank cannibalization, site structure, server logs, faceted navigation, and other e‑commerce challenges.
• Support the Director of Technical SEO on initiatives from discovery through implementation, partnering with product and engineering teams.
• Set up monitoring systems and alerts for crawlability, site speed, XML sitemaps, canonical tags, metadata, redirects, and overall site health.
• Develop and maintain an internal linking strategy aligned with SEO goals.
• Provide strategic SEO guidance on new website projects to ensure best‑practice alignment.
• Deliver regular technical SEO reports with analysis, actionable insights, and recommendations.
• Stay current with Google algorithm updates, new search features, and AI‑driven search trends, delivering training to product teams.
• Assist QA for engineering updates such as dynamic rendering, Akamai redirects, and bot management.

Required profile

• Proven experience executing technical SEO strategies for large e‑commerce sites.
• Strong analytical mindset with the ability to translate data into clear recommendations.
• Excellent collaboration skills to work with cross‑functional product and technology teams.
• Up‑to‑date knowledge of search engine algorithms, SSL, and modern web architecture.

Required skills

• Adobe Analytics
• SEO Clarity
• Ahrefs
• Botify
• Screaming Frog
• HTML, CSS, JavaScript
• SSL certificates
• Server log analysis
• XML sitemaps, canonical tags, redirects
• Site speed optimization
• Dynamic rendering, Akamai redirects, bot management
• AI search workflow tools (WebMCP, UCP)