SEO Expert – Technical B2B Lead Generation

About the role

We are a specialized distributor of high‑end technical instrumentation and advanced imaging solutions looking for an SEO Expert to build a search strategy that drives high‑quality B2B leads. The role focuses on increasing organic visibility for technical, high‑intent keywords and positioning our site as the go‑to resource for engineers, researchers and industrial decision‑makers.

Key responsibilities

• Perform technical SEO audits to improve site health, crawlability and performance.
• Map and target long‑tail technical queries used by engineers and decision‑makers.
• Optimize on‑page elements including meta tags, internal linking and content hierarchy across product and solution pages.
• Deliver monthly reports on ranking growth and traffic quality using Google Search Console and GA4.

Required profile

• Bachelor’s degree in Information Technology or a related field.
• 5+ years of hands‑on technical SEO experience, preferably in industrial or scientific niches.
• Proven track record of ranking B2B websites for specialized technical keywords.
• Strong analytical mindset and a white‑hat, sustainable growth approach.

Required skills

• Google Analytics (including GA4)
• Google Search Console
• Semrush or equivalent SEO tool
• WordPress CMS
• Technical SEO auditing and on‑page optimization
• Keyword research and mapping for long‑tail queries