SEO Content Specialist

About the role

Butler/Till is seeking an SEO Content Specialist (Content Strategist) to lead SEO‑driven content initiatives for large‑scale, multi‑location client programs. The role focuses on creating, optimizing, and governing search‑focused content that boosts discoverability, supports lead generation, and aligns with brand standards across digital properties.

Key responsibilities

• Execute SEO content strategies across multi‑location and multi‑market client programs.
• Manage and optimize website content and online business listings for accuracy, consistency, and search visibility.
• Implement content updates using repeatable processes and templates to ensure scalability and efficiency.
• Leverage AI‑assisted tools to generate and refine content recommendations at scale while maintaining editorial quality.
• Develop scalable content suggestion frameworks, including prompts, templates, and QA checkpoints.
• Collaborate closely with SEO, technical, analytics, and client stakeholders to deliver consistent, brand‑compliant content.

Required profile

• Proven experience executing SEO‑driven content strategies for multi‑location clients.
• Strong ability to work collaboratively with cross‑functional teams and adhere to brand and compliance guidelines.
• Detail‑oriented mindset with a focus on operational consistency and search performance.

Required skills