Senior SEO Specialist

About the role

Intrepid Travel is looking for a Senior SEO Specialist to lead organic growth across North America. Reporting to the Head of SEO, you will shape search visibility for the brand in the US and Canada, focusing on traditional search, AI‑powered platforms and emerging discovery channels.

Key responsibilities

• Develop and execute SEO strategies that increase organic traffic, rankings and conversions for the US and Canadian markets.
• Own technical SEO audits, fixing crawlability, indexation, redirects, canonical tags, site architecture, internal linking, structured data and Core Web Vitals.
• Optimize on‑page content for search intent, entity coverage, E‑E‑A‑T and overall quality.
• Lead off‑page initiatives including digital PR, brand mentions and sustainable link acquisition.
• Monitor AI‑driven search trends (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini) and adapt tactics accordingly.
• Collaborate with content, engineering, product, PR and commercial teams to turn SEO insights into actionable projects.

Required profile

• 4+ years of SEO experience with senior‑level responsibility in competitive US/Canadian markets.
• Proven track record of measurable organic growth and revenue impact.
• Strong communication and stakeholder‑management skills.
• Passion for travel and a collaborative mindset.

Required skills

• Technical SEO (crawlability, indexation, redirects, canonicalization, site architecture, internal linking, structured data, JavaScript, Core Web Vitals, CMS optimization).
• On‑page SEO (content optimization, search intent, entity coverage, E‑E‑A‑T).
• Off‑page SEO (digital PR, authority signals, link acquisition).
• AI Search knowledge (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini).
• Expert use of Google Search Console, GA4, SEMrush (or equivalents).

What we offer

• Hybrid work model (3 days onsite in Toronto or Seattle, 2 remote days).
• Competitive salary $70,000–$85,000 (CAD/USD) plus benefits and employee perks.
• Opportunity to influence a global travel brand’s digital presence.