Senior Product Marketing Manager

About the role

Siena is looking for a Senior Product Marketing Manager to bridge customer success and sales enablement. You will own product launches, turn customer stories into compelling case studies, and build the marketing infrastructure that fuels enterprise deals.

Key responsibilities

• Lead end‑to‑end product launches, including positioning, internal education, and external amplification.
• Manage the full lifecycle of customer success stories—from identification and interviews to legal approval and distribution.
• Create and run Siena Academy, designing curricula that drive adoption and product value.
• Develop competitive intelligence assets such as battlecards, takedown decks, and positioning frameworks.
• Build ROI calculators, business case materials, and a visual asset library for sales use.
• Establish feedback loops with sales, CS, and product to measure asset impact on pipeline and revenue.

Required profile

• 3‑5+ years of product marketing experience in B2B SaaS, preferably enterprise‑focused.
• Proven track record of creating marketing assets that directly influence pipeline, win rates, or deal velocity.
• Experience building customer education programs or academies from scratch.
• Data‑driven mindset with ability to track asset usage and revenue attribution.

Required skills

• Claude (AI tool)
• ChatGPT (AI tool)
• Midjourney (AI tool)