Senior Manager, National Sales - Specialty Retail

About the role

The Coca-Cola Company is seeking a Senior Manager for National Sales – Specialty Retail to lead beverage strategy across the NE Region (ND, NY, MA, NJ, MD). You will own customer relationships, drive revenue growth, and ensure execution of strategic initiatives.

Key responsibilities

• Lead collaborative business planning, forecasting sales volume, revenue and expenses.
• Conduct complex negotiations and create customer value with fact‑based selling.
• Maintain regular business reviews, identify needs, address challenges and uncover growth opportunities.
• Evaluate account plans, track progress, and recommend new product opportunities.
• Develop relationships with internal teams, bottling partners, senior buyers, outlet managers and distributors.
• Design and activate direct supply‑chain strategies to improve operational efficiency.
• Monitor competitive activity and provide timely insights.
• Partner with cross‑functional teams to leverage Coca‑Cola resources.
• Share strategic insights and propose innovative business‑building ideas.
• Gather and analyze customer‑specific data to identify improvement opportunities.

Required profile

• Bachelor’s degree or equivalent work experience.
• Minimum 3+ years of successful sales account management experience.
• Proven ability to build and sustain strong customer relationships.

Required skills