Senior Manager, CRM & Lifecycle Marketing

About the role

Levi Strauss & Co. is seeking a strategic, data‑driven Senior Manager to own and grow its Email, Push Notification, and SMS marketing programs. You will shape multi‑channel campaigns that drive customer engagement, repeat purchase, and revenue while leading a team of marketers and collaborating across creative, data science, analytics, loyalty, PR, product, retail, and e‑commerce.

Key responsibilities

• Define and execute the overall strategy for email, push, and SMS communications, delivering measurable results.
• Design holistic messaging plans that include promotional sends and automated trigger programs.
• Develop customer journey maps and optimize multi‑touch campaigns for lifecycle stages such as welcome, cart abandonment, and win‑back.
• Leverage customer data to build segmentation models and deliver personalization at scale.
• Continuously test and optimize creative, frequency, copy, and audience targeting.
• Partner with creative, data science, and merchandising teams to inform asset direction and product trends.
• Manage technology partners and vendors to ensure the right tools are in place.
• Lead, mentor, and develop the marketing team, allocating resources effectively.
• Share insights, test results, and best practices with global marketing teams.

Required profile

• 7+ years of experience in lifecycle, CRM, or direct marketing with a focus on email.
• Proven experience mentoring and leading a marketing team.
• Familiarity with a variety of ESP and personalization tools.
• Track record of improving performance through testing and optimization.
• Experience collaborating with creative teams and adhering to brand guidelines.
• Hands‑on experience with web analytics platforms and SQL.
• Background in omnichannel programs supporting both e‑commerce and retail.
• Willingness to work on a hybrid schedule, three days per week onsite in San Francisco.

Required skills

• SQL
• Web analytics platforms
• ESP (email service provider) tools
• Personalization tools