Segment Marketing Manager

About the role

LexisNexis is looking for a results‑oriented Segment Marketing Manager to lead the professional services segment. The role works closely with segment leadership, sales, GTM and cross‑functional marketing teams to create materials that drive sales conversations and generate qualified leads.

Key responsibilities

• Develop deep industry expertise in professional services and management consulting, monitoring market trends, buyer behavior and regulatory changes.
• Craft audience‑specific value propositions, messaging frameworks and positioning that resonate with professional services buyers.
• Lead the creation of segment‑focused content for omni‑channel campaigns and align it with account‑based marketing and sales enablement initiatives.
• Partner with sales and account teams to produce vertical‑specific assets such as talk tracks, objection handling guides and value statements.
• Collaborate with product marketing, content strategy, digital marketing and country teams to ensure consistent messaging and amplify professional services initiatives.

Required profile

• 5‑7+ years of B2B marketing experience, preferably within the professional services sector.
• Proven ability to translate industry insights into strategic positioning and campaign execution.
• Strong cross‑functional collaboration skills and experience working with sales, product and marketing teams.
• Excellent written and verbal communication tailored to senior‑level professional services audiences.

Required skills