Sales Manager – Florida (Regulated Beverage)

About the role

This high‑impact commercial leadership role is focused on expanding market share and driving revenue growth for a fast‑evolving regulated beverage category across Florida. You will combine strategic sales planning with hands‑on execution, building trusted relationships with distributors, wholesalers, and retail partners.

Key responsibilities

• Develop and execute a state‑level sales strategy to exceed revenue and distribution targets.
• Build and maintain strong relationships with distributors, wholesalers, dispensaries, and retail partners.
• Identify new business opportunities and drive regional expansion across key channels.
• Lead, coach, and support a regional sales team to achieve high performance.
• Collaborate with marketing to launch trade initiatives, in‑store promotions, and brand activations.
• Ensure compliance with all applicable regulations and educate partners on product benefits.
• Monitor market dynamics, competitor activity, and account performance to inform strategic decisions.

Required profile

• 7+ years of experience in beverage sales, preferably in adult‑beverage or regulated cannabis‑related industries.
• Proven success managing distributors, key accounts, and retail relationships in a regulated market.
• Strong existing network within Florida wholesalers and retail channels (advantageous).
• Deep understanding of compliance frameworks for THC or regulated beverage products.
• Excellent communication, relationship‑building, and commercial execution skills.

Required skills