Sales Development Representative - Retail

About the role

The Sales Development Representative – Retail will support multiple territories, helping to maximise the sales of supplier brands to trade partners. This full‑time position rotates across regions and may assist the Merchandising Department during peak periods.

Key responsibilities

• Visit accounts and establish efficient daily routing patterns.
• Deliver professional sales presentations, promoting display ideas, new products, cold‑box, shelf, back‑bar placements, drink and wine lists, and promotions.
• Maintain product levels by taking inventory and restocking shelves where legally permitted.
• Use point‑of‑sale materials to ensure maximum brand visibility.
• Collect payments and deliver checks or remittances where allowed.
• Conduct educational training seminars for account staff on brand portfolios.
• Handle customer issues, complaints, and special delivery circumstances, escalating to management as needed.
• Analyse pricing and product programming monthly to plan sales and merchandising strategies.
• Complete required surveys for national account compliance.
• Achieve distribution, volume, and activity goals set by management.
• Process credits, returns, and manage aged receivables.
• Participate in weekly sales meetings to stay informed on company and supplier updates.

Required profile

• Bachelor’s degree in a related field or equivalent training/experience.
• Minimum of 2 years’ experience in sales.
• Basic PC proficiency with Microsoft Office and presentation software.
• Results‑oriented professional with strong verbal and written communication skills.

Required skills

• Microsoft Office (Word, Excel, PowerPoint).
• Presentation software.