Regional Sales Manager – Heavy Equipment

About the role

The company, a leading heavy‑equipment rental provider in California, is looking for a Regional Sales Manager to drive growth across Southern and Central California. You will lead a team of more than 20 rental sales representatives across nine locations, shaping strategy, performance, and customer experience.

Key responsibilities

• Develop and execute sales strategies to increase market share and accelerate growth.
• Coach, mentor, and motivate a high‑performing team through performance management, ride‑alongs, and development programs.
• Monitor sales metrics, champion CRM adoption, and enforce accountability.
• Collaborate with marketing, operations, and other divisions to deliver cohesive customer value.
• Leverage industry data and analytics to guide fleet planning and maintain competitive positioning.

Required profile

• Bachelor’s degree.
• 10+ years of experience in heavy‑equipment rental.
• Proven success leading high‑performing sales teams.
• Strong knowledge of construction equipment and rental market dynamics.
• Residency within commuting distance of the Los Angeles/Inland Empire region.
• Willingness to travel up to 25% of the time, including occasional overnight trips.

Required skills

What we offer

• Competitive base salary starting at $150,000 plus commission and bonus potential.
• Profit‑sharing program.
• 401(k) plan.
• Medical, dental, vision, and dependent‑care FSA options.
• Employee assistance and wellness initiatives.