Regional Sales Manager – $65M Region

About the role

Brady is looking for a Regional Sales Manager to lead sales activities across a $65 million region. You will manage relationships with end‑users and distributors, guide a team of sales representatives, and ensure accurate forecasting and budget control.

Key responsibilities

• Direct all regional sales efforts to convert market demand into new and retained business.
• Lead and coach sales representatives to meet key initiatives and sales targets.
• Oversee a $5 million budget while managing a $65 million sales region.
• Develop and mentor employees and other sales managers for future growth.
• Create and manage budgets, provide accurate sales forecasts, and report expenses as required by the US Sales Director.
• Participate in product launches, trade shows, and conferences.
• Deliver field sales coaching and structured training on prospecting, solution selling, pipeline management, product knowledge, and negotiation.
• Execute corporate initiatives, bridge communication between Brady corporate and the field team, and manage travel and entertainment expenses.
• Build and supervise an annual business plan for each territory.

Required profile

• Bachelor's degree in Business or a related four‑year field.
• Minimum of 5 years of outside sales experience.
• Proven ability to plan and drive large‑scale projects with significant change‑management components.
• Experience using a CRM platform such as Salesforce.com to manage and drive results.
• Willingness to travel up to 40 % overnight as needed.

Required skills

• Salesforce (CRM platform)