Public Information Specialist 2 – Digital Content

About the role

The New York State Department of Labor is seeking a Public Information Specialist 2 focused on digital content. You will act as a spokesperson, manage crisis communications, and enhance the department’s brand across media channels.

Key responsibilities

• Respond to media inquiries and protect the DOL brand in coordination with the communications team.
• Write news releases, speeches, talking points, and video scripts.
• Identify and pitch story ideas to local and national outlets.
• Plan and support news conferences, media engagements, and live events throughout New York State.
• Develop and maintain relationships with journalists and news organizations.
• Supervise and mentor junior communications staff.

Required profile

• Minimum seven years of experience in public relations, social media, or digital communications, or an equivalent combination of education and experience.
• Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or a related field.
• Demonstrated ability to write clear, impactful messaging for diverse audiences.
• Strong organizational skills and ability to meet tight deadlines.
• Experience working with senior officials and handling crisis communications.

Required skills

What we offer

• Competitive salary range with starting rate for new state employees.
• Telecommuting option available.
• Opportunities for professional growth within a large state agency.