Program Coordinator – Social Media

About the role

The Department of Educational Administration & Human Resources Development at Texas A&M University is seeking a creative Program Coordinator to lead its social media strategy. This role will shape digital storytelling that highlights graduate programs, drives student recruitment, and enhances the department’s online presence.

Key responsibilities

• Develop and continuously refine a comprehensive social‑media strategy aligned with departmental and college goals.
• Plan, launch, and manage campaigns across LinkedIn, Facebook, Instagram, X, and YouTube.
• Use analytics and performance metrics to guide content decisions and improve engagement.
• Collaborate with faculty, staff, students, and leadership to produce brand‑consistent, accessible content.
• Identify opportunities to boost brand awareness, audience interaction, and public perception.

Required profile

• Bachelor’s degree (or equivalent experience) and at least two years of relevant experience.
• Strong writing and editing abilities.
• Experience supporting graduate‑student recruitment and designing targeted recruitment campaigns.
• Ability to work cooperatively with cross‑functional teams.

Required skills

• Proficiency in managing LinkedIn, Facebook, Instagram, X, and YouTube platforms.
• Knowledge of social‑media analytics tools and best practices.
• Ability to multitask and meet deadlines in a collaborative environment.