Product Marketing Manager - TikTok Operations

About the role

The Creator team at TikTok is looking for a Product Marketing Manager to lead end‑to‑end paid campaigns that drive awareness, perception, and adoption of creator‑focused products. This highly executional role works closely with agencies, product managers, and the Global Creator Marketing team to translate product priorities into measurable marketing initiatives.

Key responsibilities

• Plan, launch, and manage paid marketing campaigns on‑ and off‑platform (TikTok, YouTube, Reddit, etc.) to promote creator products.
• Drive both top‑of‑funnel (awareness, perception) and lower‑funnel (adoption, usage) outcomes.
• Write creative briefs, review scripts, and oversee agency deliverables while staying hands‑on during optimization.
• Monitor core performance metrics, adjust messaging, creative, and targeting based on data insights.
• Collaborate with Product, Communications, and Creator Marketing teams to align priorities and document learnings for future best practices.

Required profile

• 5+ years of experience in product marketing, performance marketing, or paid campaign execution.
• Proven track record running paid campaigns for tech, platform, or creator products.
• Strong understanding of creator‑style, product‑led creative concepts.
• Experience managing agencies and external partners.
• Excellent project management, organization, and cross‑functional coordination skills.
• Comfort working with data, metrics, and performance insights to inform decisions.

Required skills

What we offer

• Opportunity to shape marketing for a global creator community.
• Collaboration with cross‑functional teams and leading agencies.
• Access to TikTok’s product ecosystem and data‑driven insights.