Product Marketing Manager – TikTok LIVE

About the role

We are seeking a Product Marketing Manager to lead global marketing strategy and execution for TikTok LIVE, our live‑streaming product that reaches billions of users and creators worldwide. You will shape positioning, craft narratives, and drive adoption across markets.

Key responsibilities

• Lead end‑to‑end development and execution of high‑impact global marketing campaigns.
• Translate product features into culturally relevant stories that boost awareness and adoption.
• Coordinate with creative, media, social, LIVE Operations, PR, product, insights, finance and other teams to ensure seamless campaign rollout.
• Align global strategy with regional teams, providing nuanced local execution.
• Support planning and execution of owned LIVE programs, including material creation, agency management and on‑site coordination.
• Maintain brand consistency across all marketing assets and touchpoints.

Required profile

• 5+ years of experience in product marketing, campaign management or integrated marketing.
• Proven track record of launching campaigns that drive product awareness and adoption.
• Strong project‑management skills with ability to juggle multiple workstreams.
• Demonstrated ability to collaborate effectively across cross‑functional teams.
• Creative thinker with a passion for storytelling and culture.

Required skills