Platform Architect, SFMC

About the role

Merkle, a Dentsu company, is a customer experience management company whose Salesforce practice works with global enterprise clients. As a Platform Architect, you will use hands-on Salesforce Marketing Cloud Engagement experience to build, support and optimize digital messaging solutions across email, SMS, mobile and related channels. This is a hands-on engineering and delivery role contributing to solution designs and reusable platform patterns, working with senior technical leaders on complex integrations and architecture decisions.

Key responsibilities

• Build and maintain scalable Salesforce Marketing Cloud Engagement solutions and translate business and campaign requirements into technical configurations
• Develop journeys, automations, segmentation logic and campaign workflows using AMPscript, SSJS, SQL and GTL
• Configure Data Extensions, Contact Builder, Journey Builder and Automation Studio, and support REST and SOAP API integrations
• Take part in platform audits, health checks, testing, troubleshooting and issue resolution
• Act as a hands-on technical resource for clients and delivery teams, taking part in requirements gathering and explaining technical requirements and limitations to technical and non-technical audiences
• Review configurations to improve performance, scalability and maintainability, and stay current on SFMC releases and platform changes
• Create and maintain technical documentation, including workflow diagrams, configuration details and specifications

Required profile

• 4 or more years of hands-on Salesforce Marketing Cloud Engagement development or implementation experience
• Background in software development, technical implementation, platform configuration and SFMC troubleshooting
• Client-facing, agency or consulting experience preferred
• Ability to translate business requirements into practical technical solutions and communicate clearly with technical and non-technical audiences
• Understanding of digital messaging across email, SMS, mobile or push channels, and familiarity with data quality, consent, campaign execution, CAN-SPAM and GDPR
• One or more Salesforce certifications preferred

Required skills

• AMPscript, SSJS, SQL and familiarity with GTL
• Data Extensions, Contact Builder, Journey Builder, Automation Studio and audience segmentation
• REST or SOAP API integrations, and Marketing Cloud Connect, SFMC Connector or similar

What we offer

• Annual salary range of $68,000 - $110,400
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave
• Flexible work arrangements, with employees living near the hub offices expected to work from the office three days per week