Performance Marketing Manager – SEO/AEO

About the role

The Performance Marketing Manager – SEO/AEO will lead organic and answer‑engine strategies for assigned clients, turning business goals into actionable SEO and AEO recommendations. You will work closely with strategists, designers, developers, copywriters and clients to deliver high‑quality, data‑driven outcomes.

Key responsibilities

• Develop and execute SEO and AEO strategies based on audience behavior, search intent and performance data.
• Produce day‑to‑day deliverables such as audits, content briefs, analysis, reporting inputs and optimization recommendations.
• Collaborate with content, development, analytics, paid media and account teams to ensure recommendations are integrated and measurable.
• Conduct keyword, topic, intent, SERP, competitor and AI research to uncover content gaps and visibility risks.
• Audit technical SEO issues (crawlability, indexation, internal linking, URL structure, redirects, canonicalization, XML sitemaps, robots directives, page speed, Core Web Vitals, mobile usability, JavaScript rendering, schema markup).
• Translate technical findings into prioritized roadmaps and implement structured data, metadata and internal linking enhancements.
• Monitor organic performance using GA4, Google Search Console, Data Studio and rank‑tracking tools, and communicate insights and next steps.

Required profile

• Mid‑level professional with strong analytical rigor and curiosity.
• Ability to spot patterns, identify hidden opportunities and ask sharp, strategic questions.
• Excellent communication skills to translate technical complexity into clear, actionable advice.
• Proven ability to manage multiple priorities and collaborate across multidisciplinary teams.

Required skills

• SEO and Answer Engine Optimization (AEO) expertise.
• Keyword and topic research, SERP analysis.
• Technical SEO audit skills (crawlability, indexation, internal linking, URL structure, redirects, canonical tags, XML sitemaps, robots.txt, page speed, Core Web Vitals, mobile usability, JavaScript rendering, schema markup).
• Implementation of structured data, metadata and rich results.
• Proficiency with GA4, Google Search Console, Data Studio and rank‑tracking tools.