Performance Marketing Manager

About the role

As a Performance Marketing Manager at a digital marketing agency, you will combine strategic thinking with hands‑on execution to lead paid acquisition strategy and performance across multiple client accounts.

Key responsibilities

• Develop and execute performance marketing strategies aligned with client goals, budgets, and growth targets.
• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn and other platforms.
• Own campaign budgets, making data‑driven decisions on allocation, bidding, targeting and scaling.
• Monitor KPIs such as ROAS, CPA, CPL, CAC, CTR, conversion rate and lead quality.
• Build and manage full‑funnel paid media strategies, including prospecting, retargeting and conversion campaigns.
• Plan and evaluate A/B tests across audiences, creative, messaging, offers and landing pages.
• Collaborate with creative, content, SEO and analytics teams to improve advertising assets.
• Identify conversion and performance opportunities across campaigns, landing pages and customer journeys.
• Prepare performance reports and translate data into clear insights and actionable recommendations.

Required profile

• 4+ years of experience in performance marketing, paid media or digital advertising.
• Strong hands‑on experience with Google Ads and Meta Ads; LinkedIn Ads a plus.
• Proven track record managing advertising budgets and optimizing campaigns against measurable business goals.
• Deep understanding of paid acquisition, audience targeting, funnel strategy and conversion optimization.
• Confidence working with performance data and analytics tools such as GA4 and Looker Studio.
• Ability to manage multiple client accounts, priorities and deadlines independently.
• Excellent communication skills for presenting insights to clients and internal teams.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• GA4
• Looker Studio
• Google Tag Manager
• Meta Pixel
• Conversion tracking
• Attribution tools
• Programmatic advertising
• Landing page optimization
• E‑commerce marketing
• AI‑powered marketing tools

What we offer

• Competitive compensation based on experience and qualifications.
• Professional development and training opportunities.
• Fully remote work across US time zones.
• Additional company benefits discussed during the interview process.