Paid Media Specialist

About the role

We are seeking a hands‑on Paid Media Specialist to manage day‑to‑day ad operations on Meta, TikTok and Snapchat for our fast‑growing telehealth brand. This remote position works on US Eastern Time and focuses on launching, optimizing and tracking video ad campaigns.

Key responsibilities

• Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat, adapting assets for each platform.
• Write ad copy (primary text, headlines, descriptions) for each launch and manage ad approvals, appeals and rejection reporting.
• Analyze test results against internal playbooks, move winning ads to scaling campaigns, and retest underperformers.
• Work with attribution events, Google Tag Manager and Google Analytics to compare performance across platforms.

Required profile

• Recent hands‑on experience launching ads in Meta Ads Manager (a few months is sufficient).
• Strong organization and attention to detail handling high volumes of assets.
• Self‑managed, proactive and able to propose ideas from a single daily check‑in.
• Professional written and spoken English.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Tag Manager
• Google Analytics