Marketing Science Analyst – Media

About the role

Critical Mass is seeking a Media Analyst to support measurement, reporting, and analysis of paid media campaigns. You will partner with media, strategy, and account teams to translate campaign objectives into measurable KPIs and turn data into clear, actionable insights.

Key responsibilities

• Develop and maintain measurement frameworks linking campaign objectives, media tactics, and KPIs.
• Analyze performance across paid search, paid social, display, programmatic, online video and other digital media.
• Create recurring performance reports and dashboards, and support Quarterly Business Reviews.
• Build and maintain dashboards using data from media platforms, ad servers, and web analytics tools.
• Partner with media planners, buyers, strategists and analytics stakeholders to provide optimization recommendations.

Required profile

• B.S. in a quantitative or technical field (e.g., Economics, Mathematics, Computer Science, Business).
• 3–5 years of experience delivering analytics in media marketing science, preferably B2B.
• Strong understanding of media metrics such as impressions, CPM, CTR, CPC, CPA and ROAS.
• Attention to detail and commitment to data accuracy.

Required skills

• Advanced Excel proficiency.
• Data visualization and dashboard tools: Tableau, Power BI, Looker Studio.
• Experience with media platforms and reporting data from Google Ads, Meta, LinkedIn, TikTok, DSPs or ad servers.
• Web analytics platforms: Google Analytics or Adobe Analytics.
• Working knowledge of SQL or similar analytical tools (plus).

What we offer

• Global maternity and parental leave.
• Work‑life balance with flexible vacation, compassionate leave, wellness days and flex days.
• Competitive benefits package and internal learning & development programs.
• Opportunity to join a Diversity and Inclusion Board with 13 affinity groups.