Marketing Operations Specialist

About the role

Byte&Kite is a digital marketing agency that helps clients grow through effective digital marketing. As a Marketing Operations Specialist you will build processes, systems and reporting to keep marketing programmes organised and measurable.

Key responsibilities

• Maintain and improve marketing processes, workflows and systems across client accounts.
• Support CRM and marketing automation setup, data management and campaign workflows.
• Build and maintain dashboards and recurring marketing reports.
• Monitor data quality, tracking and consistency across marketing platforms.
• Coordinate campaign setup and ensure required tracking and assets are in place.
• Identify process gaps and recommend improvements.
• Work with marketing specialists to support lead tracking, attribution and reporting.
• Document processes, workflows and best practices for internal and client use.
• Troubleshoot operational and data issues and coordinate resolution with relevant teams.

Required profile

• 2+ years of experience in marketing operations, marketing technology, analytics or a related role.
• Strong organisational and analytical skills.
• Experience working with CRM, marketing automation or reporting platforms.
• Comfortable working with spreadsheets, dashboards and marketing data.
• Understanding of lead management, campaign tracking and marketing attribution.
• Strong attention to detail and ability to identify data or process inconsistencies.
• Ability to document processes clearly and improve workflows.
• Comfortable collaborating with marketing, creative and client‑facing teams.

Required skills

• CRM platforms (e.g., HubSpot, Salesforce).
• Marketing automation tools.
• Google Analytics 4 and Google Tag Manager.
• Looker Studio or similar reporting tools.
• Basic SQL knowledge.

What we offer

• Competitive compensation based on experience and qualifications.
• Professional development and training opportunities.
• Fully remote work across US time zones.
• Additional company benefits discussed during the interview process.