Marketing Manager, Subscriber Growth

About the role

The San Francisco Standard is seeking a Marketing Manager to own and accelerate subscriber growth. Reporting to the Head of Growth, you will work across editorial, product, and design teams to turn readers into paying members and keep them engaged over time.

Key responsibilities

• Develop and execute growth‑marketing strategy to boost site traffic, free‑to‑paid conversion, and subscriber retention.
• Lead end‑to‑end campaigns across email, social, paid, and owned channels, from concept and copywriting to launch, reporting, and optimization.
• Manage marketing budget, optimizing spend to lower cost‑per‑acquisition and increase lifetime value.
• Design and run subscriber lifecycle programs—including onboarding, engagement, and win‑back—to reduce churn.
• Coordinate the marketing calendar with editorial, product launches, and special coverage moments.
• Create and test acquisition campaigns on organic and paid channels, focusing on conversion to subscribers.
• Establish processes, tools, and tactics for growth marketing, leveraging AI and automation where appropriate.

Required profile

• 2–4 years of experience in growth, lifecycle, or consumer marketing, preferably in media, subscription, or DTC environments.
• Proven track record managing email, paid media, and CRM campaigns with segmented and automated flows.
• Data‑driven decision‑maker comfortable analyzing funnels, identifying drop‑offs, and running tests that move key metrics.
• Strong writing and communication skills for crafting compelling copy and clear performance reports.
• Creative problem‑solver with low ego and high ambition.

Required skills

• Email marketing platforms
• Paid media advertising tools
• CRM and lifecycle automation systems
• Campaign analytics and reporting
• AI‑assisted marketing automation