Marketing Content Specialist – Wine Industry

About the role

Wine.com is seeking a Marketing Content Specialist to create and champion engaging wine content that makes wine approachable and exciting for all customers. You will develop creative content strategies that inspire exploration of new wines, regions, and producers while ensuring accuracy and brand consistency across the website, social, and video channels.

Key responsibilities

• Identify content opportunities, themes, and featured wines to build audience‑specific strategies for collectors, enthusiasts, and everyday drinkers.
• Oversee content quality, consistency, and brand alignment, coordinating with designers, contractors, suppliers, and internal stakeholders.
• Manage social media and digital video content planning and execution.
• Coordinate production of producer profiles, region guides, educational resources, and landing pages for the website and app.
• Ensure accuracy and credibility of wine information across all content channels.
• Own optimization of digital content strategy using engagement, traffic, and performance metrics.

Required profile

• Deep wine knowledge with the ability to communicate effectively to both novices and experts.
• Creative, trend‑aware mindset with the capacity to generate original ideas.
• Strong attention to detail and project‑management abilities.
• Eagerness to learn new skills and push marketing initiatives forward.

Required skills

• Professional photography experience.
• Professional videography experience.