Marketing Communications Specialist

About the role

We are seeking a Marketing Communications Specialist to join a fast‑moving B2B healthcare plan marketing team. The role is hybrid, with three onsite days in either Minnetonka, MN or Madison, WI, and supports integrated campaigns across multiple channels. The position is a contract through the end of 2026 with strong potential for extension or conversion.

Key responsibilities

• Support planning and execution of integrated marketing campaigns across channels.
• Build and manage creative briefs, gathering inputs, organizing insights, and clarifying objectives.
• Support email marketing strategy and execution for providers, brokers, and employers.
• Maintain editorial calendar, draft and edit content.
• Manage segmentation, recency/frequency, and performance monitoring.
• Coordinate creation of marketing assets with internal partners and vendors (one‑pagers, presentations, brochures, event materials, digital content).
• Perform quality checks to ensure brand consistency, accuracy, and compliance.
• Deploy content across internal and external platforms and distribute materials to field and internal partners.
• Track results, summarize insights, and support optimization.
• Pitch in on team needs such as event support, content updates, asset versioning, inbox/request routing, and template/tracker maintenance.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or equivalent experience.
• Minimum 2 years of experience in marketing or communications.
• Strong writing, editing, and communication abilities.
• Highly organized, detail‑oriented and able to multitask in a fast‑paced environment.
• Solid understanding of basic marketing concepts and channels.
• Experience in B2B marketing or regulated industries is a plus; healthcare background is optional.

Required skills

• Experience with email platforms.
• Experience with content management system (CMS) tools.
• Experience with social media tools.
• Familiarity with HubSpot.
• Familiarity with Robohead.