Marketing Associate

About the role

The Marketing Associate will work closely with Greystar’s marketing team, onsite property teams and regional leadership to develop and execute tailored tactical marketing strategies for a portfolio of residential assets. This role ensures consistent brand deployment and supports community goals across the assigned sites.

Key responsibilities

• Serve as the primary marketing liaison for onsite and operations teams for an assigned portfolio of sites.
• Develop and implement tactical marketing campaigns and asset‑specific strategies that promote each community’s brand.
• Assist onsite teams with social media strategy, email marketing, website advertising, content creation and overall customer experience.
• Analyze performance reports, gather business intelligence and present marketing data to internal and external stakeholders.
• Communicate through webinars, live presentations, social media tools, website content and training materials to enhance engagement.
• Recommend and manage design agencies, oversee creative scopes of work and ensure timely delivery of branding assets.
• Maintain and organize digital marketing assets and storage systems.
• Meet regularly with advertising and marketing partners, review service contracts and negotiate preferred rates.

Required profile

• Proven ability to collaborate with onsite, operations and regional teams.
• Strong analytical mindset with experience presenting performance data.
• Excellent written and verbal communication skills for webinars, presentations and training materials.
• Detail‑oriented approach to managing branding projects and digital assets.

Required skills

• Social media strategy
• Email marketing
• Advertising website management
• Content creation