Marketing Analytics & Insights Manager

About the role

Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Marketing Analytics & Insights Manager, you will turn marketing data into clear insights that help clients make better decisions and improve campaign performance.

Key responsibilities

• Develop marketing measurement and reporting strategies aligned with client goals and KPIs.
• Analyze performance across paid, organic, content, email, social, and other marketing channels.
• Build and maintain dashboards and recurring performance reports for clients and internal teams.
• Track KPIs such as traffic, conversion rate, CAC, CPL, ROAS, revenue, and customer acquisition trends.
• Analyze attribution and customer journeys to understand how channels contribute to business results.
• Identify performance trends, gaps, and opportunities through quantitative and comparative analysis.
• Partner with marketing specialists to evaluate campaign performance and recommend optimization opportunities.
• Present findings and strategic recommendations clearly to clients and internal stakeholders.
• Continuously improve reporting processes, data quality, and marketing measurement frameworks.

Required profile

• 4+ years of experience in marketing analytics, digital analytics, business intelligence, or a related field.
• Strong understanding of digital marketing channels and their key performance metrics.
• Hands‑on experience with GA4, Looker Studio, spreadsheets, and other analytics or reporting tools.
• Strong analytical and problem‑solving skills with the ability to identify meaningful insights from complex datasets.
• Experience with attribution, conversion tracking, funnel analysis, and marketing performance measurement.
• Ability to communicate analytical findings clearly to both technical and non‑technical audiences.
• Strong attention to detail and ability to manage multiple client reporting requirements.

Required skills

• Google Analytics 4
• Looker Studio
• SQL
• Tableau
• Power BI
• Google Tag Manager

What we offer

• Competitive compensation based on experience and qualifications.
• Professional development and training opportunities.
• Fully remote across US time zones.