Market Segment Manager – Construction Solutions

About the role

The Market Segment Manager for Construction Solutions will develop and execute strategic roadmaps for dispersion and resin products across construction segments such as building envelope, building materials, and infrastructure. This role drives growth, innovation, and profitability while collaborating with sales, technical, and functional teams.

Key responsibilities

• Conduct market research to capture voice‑of‑customer, trends, and competitive activity and translate findings into execution plans, innovation pipelines, and pricing strategies.
• Manage product launches, segment portfolio strategy, and positioning, ensuring differentiated value propositions and measurable impact on volume and margin.
• Gather and share competitive intelligence, develop marketing materials, coordinate conferences, and align regional activities with global teams.
• Travel up to 25% domestically to support customers and industry events.

Required profile

• Self‑motivated with entrepreneurial drive and ability to prioritize multiple projects for impact.
• Strong verbal and written communication, presentation, and stakeholder‑engagement skills.
• Experience in marketing, sales, product management, technical service, or business development.
• Minimum Bachelor’s degree; advanced degree preferred.

Required skills

• Ability to analyze markets, segment customers, and develop go‑to‑market plans.
• Project‑management experience to lead innovation from ideation to launch.
• Use of AI and digitalization tools to create new business models or improve efficiency (preferred).

What we offer

• Flexible work arrangements whenever possible.
• Highly competitive retirement savings plan with company match.
• Comprehensive well‑being programs, including mental‑health support.
• Family‑forming benefits, backup child and elder care, mentoring, and career‑development opportunities.
• Employee discounts, access to BASF wine cellar, and matching gifts program.