Market Development Manager

About the role

The Market Development Manager will drive sales performance across a broad Texas territory by overseeing wholesaler relationships, retail execution and operational initiatives. Working closely with the area General Manager, the role implements the company’s retail vision and executes the business plan for high‑priority sales zones.

Key responsibilities

• Manage a network of wholesalers, ensuring compliance with retail standards and execution of the company’s vision.
• Lead training and development programs for wholesalers and supervise point‑of‑sale material allocation.
• Develop and monitor sales plans, volume and distribution goals, and conduct annual and monthly business reviews.
• Identify market‑specific growth opportunities and coordinate trimester planning with the General Manager.
• Analyze pricing opportunities, recommend changes, and ensure implementation of target price points.
• Create and manage CTF (Constellation Tactical Fund) budgets, monitor compliance and communicate investment strategies.
• Partner with key accounts to execute new‑product roll‑outs and volume‑driving initiatives.
• Track performance gaps, devise corrective actions and communicate plans to stakeholders.

Required profile

• Proven experience managing wholesaler relationships and retail execution.
• Strong analytical, planning and budgeting abilities.
• Excellent communication and stakeholder‑management skills.
• Ability to work collaboratively with General Managers and cross‑functional teams.

Required skills