Manager, Premium

About the role

We are looking for a Manager, Premium to own field execution of our High End and Beyond Beer brands in a local market. Reporting to the Senior Commercial Director, you will partner with wholesalers to drive sales, trial and brand visibility across your assigned region.

Key responsibilities

• Build and maintain impactful relationships with wholesaler management and regional teams.
• Manage all Premium programs (Elite Club, MAMBA, etc.) and execute local incentives, displays, and promotions.
• Leverage AOE and BBE programs, as well as enablers such as EDGE, IRIS, and BEES, to ensure brand execution.
• Identify market opportunities in sales, distribution, pricing and present performance insights to the commercial team.
• Coordinate with commercial, region and CSO teams to set distribution, display, promotion and space objectives.

Required profile

• Bachelor’s degree in Business Administration, Management or a related field.
• 5+ years of sales or marketing experience in the beverage/alcohol industry, with at least 2 years managing wholesaler relationships.
• Certified Beer Server or Certified Cicerone preferred.
• Strong communication, presentation and analytical skills.

Required skills

• Proficiency with Power BI, Circana/IRI, BIR, Microsoft PowerPoint and Excel.
• Ability to use data to build compelling sell‑in stories and drive execution.

What we offer

• Salary range $106,400‑$126,350 plus bonus and long‑term incentive eligibility.
• Comprehensive health benefits, 401(k) matching, generous parental leave and free beer.