Manager, External Communications – Reputation & Creative

About the role

The Manager, External Communications – Reputation & Creative will shape and amplify H&R Block’s external voice. You will drive creative storytelling, strengthen brand reputation, and connect services to real customer needs across media, social, and owned channels.

Key responsibilities

• Develop and execute external communications strategies that elevate brand awareness and protect reputation.
• Lead creative communications initiatives, including PR announcements and enterprise storytelling across social, video, and digital formats.
• Build and maintain strong relationships with media, reporters, and external partners.
• Translate complex tax and financial topics into clear, channel‑native content.
• Partner cross‑functionally to deliver integrated storytelling across owned, earned, and social channels.
• Create and support campaign content, ensuring consistency with brand messaging and guidelines.
• Monitor and evaluate brand reputation, identifying risks and opportunities.
• Optimize content and messaging using performance insights to improve reach and engagement.
• Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams.
• Manage PR agencies and external partners, overseeing workflow, prioritization, and performance.
• Track and analyze campaign performance across paid, earned, and owned channels.

Required profile

• 7–10+ years of experience in communications, public relations, or a related field.
• Strong media‑relations, storytelling, and integrated communications campaign experience.
• Proven ability to create engaging content across multiple channels and formats.
• Ability to manage multiple priorities in a fast‑paced environment with tight deadlines.
• Excellent written and verbal communication skills, including simplifying complex topics.
• Collaborative mindset with the ability to influence cross‑functional stakeholders.

Required skills

What we offer

• Competitive pay and comprehensive benefits.
• High‑performing, connected culture focused on continuous learning.
• Opportunities to make a meaningful impact for clients and communities.
• Support for well‑being and professional development.