Manager, Consumer Insights - Taste Elevation

About the role

Kraft Heinz is hiring a Manager, Consumer Insights for its Taste Elevation team in Chicago, Illinois. The role acts as a strategic business partner to brand and marketing teams, shaping insight-led strategy and priorities. It leads consumer research programs from design through execution and synthesis, and works in a fast-paced, entrepreneurial environment.

Key responsibilities

• Lead qualitative and quantitative consumer research programs from design through execution and synthesis
• Provide actionable recommendations based on consumer understanding, business context and market dynamics
• Support product renovation and innovation decisions, including limited-time offerings and new product concepts
• Evaluate communication and activation effectiveness to optimise messaging and media decisions
• Integrate primary and secondary data, syndicated tracking and internal datasets to identify trends and opportunities
• Translate complex findings into clear narratives and presentations for stakeholders at all levels
• Manage external research partners and vendors, and design and run bespoke research when appropriate

Required profile

• Proven experience with both primary and secondary research approaches
• Experience managing research vendors and running end-to-end studies
• Strategic thinker with strong commercial orientation and ability to influence cross-functional teams
• Excellent communicator and storyteller who turns complex data into clear, actionable insight
• Strong analytical aptitude with quantitative data, and experience across a range of research methodologies
• Self-motivated, collaborative and adaptable in a changing environment

Required skills

• Familiarity with syndicated data tools such as Nielsen, Circana, Mintel or equivalents
• Qualitative and quantitative research methods

What we offer

• New hire base salary range of $104,200 to $130,200, with eligibility for a performance-based bonus
• Healthcare coverage for employees and eligible dependents
• Paid time off, company holidays, leave of absence and flexible work arrangements
• Employee assistance program and wellbeing programs
• Financial benefits including 401k, life insurance and disability coverage