Manager, Brand Strategy & Planning

About the role

The Manager, Brand Strategy & Planning will drive strategic branding initiatives for Cartier North America. You will lead cross‑functional projects from concept to delivery, ensuring they align with the Maison’s strategic ambitions.

Key responsibilities

• Develop and articulate project briefs that reflect strategic goals.
• Define scope, objectives, deliverables, timelines, roles, and success criteria with stakeholders.
• Lead day‑to‑day execution of projects, monitoring progress and managing risks.
• Create and maintain communication channels for all project stakeholders, providing tailored updates.
• Conduct post‑project analysis, reporting KPIs and recommending improvements.
• Contribute to strategic presentations, market action plans, and business reviews.
• Support market research and competitive analysis to inform brand positioning.

Required profile

• Bachelor’s degree in Business Administration, Project Management, or a related field.
• Minimum 4 years of project management experience, preferably in brand strategy or luxury goods.
• Strong communication and interpersonal skills with the ability to influence senior stakeholders.
• Proactive, self‑starter with excellent problem‑solving abilities.
• Highly collaborative team player.

Required skills