Local SEO Specialist

About the role

Vivint Smart Home is seeking a Local SEO Specialist to expand our visibility in key markets. You will drive local search performance, manage Google Business Profiles, and lead citation and review programs to support customer acquisition.

Key responsibilities

• Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
• Optimize location‑based landing pages to capture local search demand.
• Conduct localized keyword research and maintain keyword tracking.
• Manage and optimize Google Business Profiles, including categories, attributes, posts, photos, and service areas.
• Maintain accurate and consistent local citations across third‑party platforms.
• Run review solicitation programs to increase volume, recency, and ratings, and support response workflows.
• Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
• Create clear weekly and monthly performance reports tied to business outcomes.

Required profile

• Proven experience executing local SEO programs, preferably at scale.
• Hands‑on experience with Google Business Profiles, citations, and review management.
• Strong understanding of local keyword research and on‑page optimization.
• Analytical, detail‑oriented, and comfortable working with performance data.
• Excellent communication skills and ability to collaborate across teams.

Required skills

• Google Business Profiles
• Local citation management
• Review management platforms
• Local keyword research
• On‑page SEO optimization
• SEO analytics tools such as Google Search Console, Ahrefs, BrightEdge