Lead Brand Designer (Motion/Video)

About the role

Culture Amp, the employee experience platform, is looking for an experienced Lead Brand Designer focused on motion to join its Creative Studio within the marketing practice. This is a senior individual contributor role focused on brand craft, motion design systems and the visual work that makes a B2B brand feel human. The role defines how the brand moves and helps scale motion and video work.

Key responsibilities

• Drive the development of motion graphics and animated content across campaigns, product launches and web
• Develop and own the brand motion system and scale motion across the brand
• Systemize motion across the website's component library and add interactivity and moments of delight
• Help bring social channels to life with motion and video work
• Explore and lead conversations on how AI workflows can support creative work

Required profile

• 7+ years of experience as a designer in a marketing function, client-side or equivalent agency experience; experience in a fast-growth B2B business is highly desirable
• Portfolio showing strategic thinking, multi-channel campaign concepts and well-crafted motion and video projects, including motion-based brand systems
• Ability to turn complicated product visuals into animated screen interactions and GTM visualizations
• Experience partnering with marketers to deliver growth results across digital channels, including for global and regional audiences
• Experience working with and guiding creative agency partnerships end-to-end
• Demonstrated point of view on AI in creative work

Required skills

• 7+ years of motion graphics experience on video marketing, product launches and social video
• Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)
• 3D animation tools such as Cinema 4D or Blender
• AI-powered creative tools such as Weavy, LTX Studio or Runway
• Knowledge of audio/video formats and codecs, and experience with large-scale motion design systems

What we offer

• Base salary of $130,000-$160,000 USD, plus equity and benefits
• Employee share option program
• Learning programs and coaching
• Quarterly refresh days, extended end-of-year break and monthly wellbeing allowance
• Inclusive parental leave from day one
• MacBook and budget for a home workspace
• Medical insurance for you and your family (US and UK only)