Head of Social

About the role

Book of the Month is looking for a creative leader who lives and breathes internet culture to head its social media function. The Head of Social will blend strategy, content creation, and brand storytelling to drive growth and elevate the brand across multiple platforms.

Key responsibilities

• Develop and iterate a data‑driven social strategy aligned with business objectives for each channel.
• Curate cultural trends and translate insights into on‑brand content for TikTok, Instagram, YouTube Shorts, and emerging platforms.
• Lead the creative process in partnership with the Creative team and freelancers, from concept to publishing.
• Manage the content calendar, oversee production, and appear on‑camera when needed.
• Brief creators, ensure high‑impact execution, and maintain strong attention metrics.
• Measure, report, and act on performance data to deliver business outcomes.
• Collaborate with the growth team on partnership campaigns that boost reach and engagement.
• Represent Book of the Month at industry events and build relationships with culturally relevant stakeholders.

Required profile

• 5+ years of hands‑on leadership experience in social media or content creation at a media company, agency, or consumer‑driven brand.
• Exceptional creative taste with a constant flow of original ideas.
• Strong analytical ability to generate insights and turn them into compelling concepts.
• Excellent communication skills and a confident editorial eye for what resonates with the audience.
• Deep engagement with internet culture and commercial fiction.

Required skills

What we offer

• Opportunity to shape the social voice of a fast‑growing brand.
• Collaborative environment with creative and growth teams.
• Access to industry events and a platform to influence culture.