Head of Marketing – Build Growth Engine

About the role

As the Head of Marketing at Lassie, you will design and launch a demand‑generation engine that turns customer love into measurable revenue growth. Working closely with the founders, you will shape messaging, positioning, and scalable channels to reach doctors’ offices across the country.

Key responsibilities

• Own the demand‑generation system, targeting qualified demos as the north star while monitoring ARR and payback.
• Develop and test messaging and positioning through customer insights, sales calls, and data‑driven experiments.
• Identify, validate, and scale creative, predictable growth channels.
• Transform successful tactics into repeatable processes and build a lean, AI‑native team around them.
• Lead brand and product marketing execution in partnership with the founders.

Required profile

• Proven track record of discovering and scaling revenue‑generating growth channels.
• Experience at an early‑stage startup and willingness to execute hands‑on before scaling a team.
• Strong seller and copywriter who can craft compelling product narratives.
• First‑principles thinker who runs rapid experiments to uncover what works.
• Data‑driven mindset with the ability to explain metrics and replicate success.
• Daily user of AI tools to build, automate, and operate marketing workflows.
• Highly competitive and motivated to build a market‑leading company.

Required skills