General Manager – Heavy Equipment Sales

About the role

The General Manager – Heavy Equipment Sales leads the regional sales organization for Southern New Jersey, Maryland and Delaware. Reporting to the Senior Director of Sales, this senior leader drives revenue growth, expands market share and ensures exceptional customer experiences across the assigned territory.

Key responsibilities

• Develop and execute sales strategies aligned with corporate growth objectives.
• Lead, coach and scale a high‑performing team of Sales Territory Managers.
• Drive sales and rental revenue growth across the region.
• Monitor performance metrics, forecasts and pipelines to meet targets.
• Build and maintain relationships with key accounts, prospects and partners.
• Negotiate contracts and close complex deals.
• Ensure high levels of customer satisfaction, retention and service excellence.
• Represent the company at trade shows, industry events and customer engagements.
• Collaborate with marketing, operations and product support teams.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 + years of sales management experience, preferably in construction equipment or heavy industry.
• Proven track record of leading teams and achieving revenue growth targets.
• Strong leadership, coaching and team‑development capabilities.
• Excellent communication, presentation and negotiation skills.
• Strategic thinker able to translate data into actionable insights.
• Experience managing performance in a fast‑paced, results‑driven environment.
• High business acumen and customer focus.

Required skills

What we offer

• Base salary $165,000 – $175,000 per year, commensurate with experience.
• Comprehensive benefits from day 1: medical, dental, vision, life and disability coverage.
• Employee discount programs covering major brands and services.
• Career advancement and leadership development opportunities.
• Stability and growth within a globally recognized industry leader.
• Opportunity to contribute to cutting‑edge equipment and technology innovation.