Freelance Style Content Creator (Social Media)

About the role

Betches Media is launching a new vertical, Betches Style, and seeks a freelance creator who lives at the intersection of fashion and internet culture. You will produce shareable, on‑trend content that helps a Zillennial audience translate runway moments into everyday style.

Key responsibilities

• Create Instagram memes, graphics, carousel breakdowns, and reactive explainers.
• Concept, shoot, edit, and publish short‑form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Appear on‑camera as the recurring face of Betches Style, delivering witty commentary and hot takes.
• Translate breaking style news, awards shows, fashion week highlights, and celebrity outfits into timely content.
• Provide live and reactive coverage for major style moments, balancing proactive planning with rapid execution.

Required profile

• Deep passion for fashion trends and internet culture.
• Editorial and social‑media experience targeting a Zillennial audience.
• Strong, witty writing ability that feels like a cool, older‑sister voice.
• Comfortable speaking directly to camera with humor and confidence.

Required skills

• Video editing
• Proficiency with Instagram, TikTok, and YouTube Shorts platforms

What we offer

• Opportunity to shape a brand‑new vertical for a leading digital media company.
• Creative freedom to develop original style content.
• Flexible freelance arrangement.