Field Marketing Specialist – Schererville

About the role

Coldwell Banker Realty is seeking an enthusiastic Field Marketing Specialist to work on‑site in Schererville, IN. The role supports local real‑estate agents by translating complex marketing tools and technology into simple, actionable strategies that grow their business and protect the brand.

Key responsibilities

• Partner with branch managers and agents to identify marketing needs and prioritize support.
• Consult agents individually and in groups on personal marketing strategies, showcasing the “Core 4” value proposition.
• Develop digital marketing plans using social and paid media, build online profiles, and promote customer testimonials.
• Conduct annual “digital scorecard” reviews to measure online presence and recommend improvements.
• Provide issue resolution, one‑on‑one assistance, and prepare monthly training calendars.
• Present workshops, attend regional meetings, and represent offices at community and charitable events.
• Assist newly affiliated agents with onboarding and create personalized recruiting presentations for VIP agents.
• Travel weekly to offices in New Buffalo, MI and Bradley, IL.

Required profile

• Relationship‑driven professional who thrives at the intersection of marketing, technology, and business strategy.
• Comfortable working on‑site five days a week and traveling to nearby offices.
• Strong communication skills to consult agents and present training sessions.

Required skills

• Social media marketing (organic and paid).
• Digital marketing strategy development.